Intelligence

ISPO Munich 2016 – 24th to 27th january 2016

Since the 70’s, Munich is the place to be once a year to keep up with the Sports Goods market. ISPO is the leader trade show regarding this sector, bringing to Germany more than 26000 international exhibitors and over 80 000 visitors from more than 100 countries every year, according to the organization. Hosting events is one of the main activities, but ISPO introduces itself as a platform dedicated to promote sports industry worldwide. “See you in International Sports Goods Trade Show ISPO 70” was the invitation they left in 1969, and have been one of the most – if not the most – important trendsetter fair.

Some Fibrenamics partners working on sports industry attended to ISPO, and both Manuel Barros (LMA) and Pedro Fiúza (A. Fiúza & Filho) make a positive balance of their participation, as well as point out the trends revealed in Munich.

Strategic event to promote networking
Both businessmen were unanimous in highlighting the possibility of bringing together partners and customers in the same space, and enhance the attraction of new customers. For A. Fiúza, the presence in ISPO is “fundamental to the growth in this sector”, and this year – which was the fourth participation – like in all the previous ones, “the objectives have been achieved,” Pedro Fiúza stated.

For LMA the fair is one of the highlights of the year, not only for the reasons presented above, but also because the company is a regular presence on tops 5 and 10 of the best knitwear in forums, which brings a significant return in the acquisition of new customers. In addition, LMA is also a regular winner of ISPO AWARDS, an event that runs parallel to the fair, where the best textile solutions submitted to the competition are awarded. In this edition, LMA won 10 prizes.

Functionalize is the main trend
Pedro Fiúza was at ISPO and points out that, as in all application areas of textile, the segment of textiles in sports is also waging on functional fibers, which, according to the director of A. Fiúza & Irmão, “seems to be already producing effects in terms of product demand. ”
Manuel Barros agrees, identifying this big trend as “the search for solutions that fulfil the need of a balanced relation between comfort / lightness / functionality is present,” and he adds, “the search for new textile solutions for monitoring our bodies.”
The edition of 2017 ISPO Munich will take place from 5 to 8 February.

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